Design as a long‑term investment, not a quick execution.

Sonsita Studio is a one-person creative studio based in Spain, led by Sonsoles Barba, a creative director and graphic designer with eight years of experience in identity systems, packaging and creative direction.

I work with brands across hospitality, lifestyle and product spaces: startups, restaurants, agencies and established businesses building or rethinking who they are. Every project starts with context, audience and positioning, long before any visual work begins, and grows into a system: identities that can evolve, scale and stay consistent at every touchpoint.

Strategy, aesthetics and execution stay with one creative partner, from concept through packaging, print, digital, photography and launch. Illustration, painting and photography are part of how I see, and it shows in the work. I take on a limited number of projects at a time to keep depth and creative focus.

Education

  • Master's degree, Graphic Design 2024 – 2025 Universidad Complutense de Madrid
  • Master of Arts, Organizational Leadership 2021 – 2022 Charleston Southern University
  • Bachelor of Arts, Graphic Design 2017 – 2021 California State University, Northridge